Breastfeeding promotion and support is an integral part of the Women, Infant and Children (WIC) Program. WIC strives to increase the initiation, duration and exclusivity of breastfeeding among women enrolled in the Program. All WIC agencies have trained personnel ready to assist mothers in making informed decisions about their infant feeding choice. WIC also instructs mothers in the basics of breastfeeding. Many WIC agencies have breastfeeding peer counselor support programs that provide mother-to-mother counseling.
In addition, all local WIC agencies provide breastfeeding aids such as manual and electric breast pumps. WIC offers a food package for women who exclusively breastfeed their babies. This food package adds tuna or salmon in cans or pouches, as well as additional amounts of: